Why Eat Bulaga Stand Still?
There are a lot of noontime shows on different Philippine TV channels that comes and go, but Eat Bulaga remains standing for already 3 decades now; wonder what its secret?
A noontime show actually can be varied, that is, it could be a game show, a talk show, a kiddie show, a sitcom or a comedy show, a drama series, or even a news or educational show. However, in the Philippines, a noontime show is stereotype as a show that show cases variety of games and fun that covers the noontime slot from 12 noon until 2 p.m.; six times a week. This is has been for past 30 decades now and continually ruling the Philippine Television noontime slot wherein the first noontime show is not Eat Bulaga, but the Student Canteen show which primary aim then of the show is to entertain students eating on the canteen while they are having their lunch break. The Student Canteen is aired then on CBS Network (now ABS –CBN channel 2) which only last a 3 decades due to the CBS Network then was one of the Philippine TV Network that forced to go off air because of Martial Law or was forced by the Marcos Administration to be closed, while the RBS (now GMA channel 7) was left unclosed because it is just a mere Philippine TV network that showcases almost foreign shows on its time slots, just like RPN 9 today.
After the closing of the Student Canteen show, another show was formed and was aired on RBS network; and after this show, Eat Bulaga was born but it was not aired first on GMA channel 7 rather it was first aired on RPN 9, then move to ABS-CBN channel 2 and then finally to GMA channel 7
Eat Bulaga has been on 3 channels for many years and was never owned by any of the 3 channels it was aired (though ABS-CBN tries to buy it from TAPE –Television And Production Exponents, Inc, company but TAPE never sold it, thus they force to move Eat Bulaga to GMA Channel 7), rather it was owned by an independent company – the TAPE. And for this reason Eat Bulaga is just a mere concessionary show on the Philippine TV networks it was aired and not owned by the Philippine TV network itself, thus Eat Bulaga cannot be axed or off air by the Philippine TV network it was aired, despite if its TV ratings declines on the ground; the independent company who owns it will just move it into another Philippine TV channel for another brand new concessionary contract, if its ratings declines from the former TV network it was aired and if the former TV network it was aired and if the former TV network it was aired decided to end the contract of airing Eat Bulaga on their TV network.
So Eat Bulaga’s secret to 3 decades of success is not indeed a real secret anyway, rather it was just a pure business matters.