The Marikina Shoe Industry
Marikina city is known in the Philippines and even also outside the Philippines as the Philippines’ Shoe Capital and the pioneer of the Marikina Shoe Industry, Laureano M. Guevara or so-called “Kapitan Moy”, as the “Father of the Shoe industry” in the Philippines. However, because of tight competition with cheap China shoes, the Marikina Shoe Industry have slow down and somewhat going down. The problem is, Marikina shoes may have been cheap in price but the designs of the shoes being produce is somewhat “cheap” in the sense that the design is already obsolete and the China shoes design are more trendy, upgraded and creative; and this is the edge of the cheap China shoes against cheap Marikina Shoes. Some shoe buyers would prefer not only cheap in price but also the design of the shoes, as well. From the design category, Marikina shoe falls and continue going down, unless those who are concerned about it will do something and would not let the Marikina shoe industry succumb to death.
However, some supporters of the Marikina shoe industry clarifies that it was not yet too late because the Marikina shoes may not have the designs which the modern masses looks for but it has the high-quality that could save shoe buyers money from buying another pair of shoes because of defective quality. For the Marikina shoes are carefully handcrafted, thus, any shoe buyers could be assured that what he or she bought is high-quality shoe though its designs are not kind of trendy compare to China shoes which are manufactured on machine that have a probability of less quality made.
Thus, the high-quality of the Marikina shoes could still be the best bet to compete and will save the Marikina shoe industry from collapsing into bankruptcy.
The designs could be upgraded anyway, if Marikina shoe supporter are willing to pay the price of improvement and upgrading and if the Marikina shoemakers are willing to cooperate for the upgrading and improvement of the livelihood which gave them income.
However, the local government of Marikina city is really doing their best to keep the legacy of Marikina shoes alive by creating a Sapatos Festival and crafting the world’s largest shoes, particularly the biggest pair of men’s shoes.
Moreover, a Shoe Museum is also erected to display the legacy of it and be the first and unique Museum in the world today.