PRA President’s Awardee
Imagine Filipino shopping experience without malls ,department stores and stylish supermarkets but just only dirty wet markets and jumbled “tiangge”, ”ukay-ukay” stores and heap of sweats on your face and body plus stinking garbage boxes along the way? Can you handle such shopping experience? Perhaps, majority can’t; because most of us today have been pampered with luxurious and relaxing shopping experiences through department stores, malls, hypermarts and supermarket establishments. Don’t we?
Thanks to our fellow Filipinos named Bienvenido Tantoco Sr. and his wife Gliceria Rustia Tantoco who brought such shopping experience in the Philippines, wherein Mr. Bienvenido Tantoco Sr. has been hailed and recognized by the Philippine Retailer’s Association(PRA) as the “Father of Luxury Retailing” in their recent annual search for outstanding Filipino retailers at Crowne Plaza for bringing and introducing to the Filipino shoppers a luxurious shopping experience by bringing into the Philippines the best products of the world like Gucci, Salvatore, Prada, Banana Republic, Gap, Ferragamo, and among others through the couple’s own department store –Rustan Department store(the first department store in the Philippines that pioneer luxury retailing business)- which indeed have elevated the style and taste of many Filipino shopper today, as well as the luxurious designs of stores and establishments has been influenced by the couple’s ideas to bring and sell luxurious products in the Philippine in a luxurious way or style or retailing it.
Selling in luxurious style with high-quality and world-class products has been now the trends in retail business which every Filipinos enjoy and prefer.
Rustan’s Department Store is the very first department store in the Philippines that caters luxury shopping experience since 1952 or for fifty years from cosmetics to toiletries; from home to other world-class stuff branded products. Rustan’s is now a group of companies that continues the legacy of luxury brought by its pioneers and builders Bienvenido Tantoco Sr. and his wife, that composes of Rustan’s Supercenters, Inc.,Shopwise, Stores Specialists, Inc., Rustan’s Marketing Corporation, Rustan Marketing Specialists, Inc., and Rustan Coffee.
Furthermore, not only luxury shopping experience was brought by Rustan’s or by Bienvenido Tantoco Sr. and his wife to the shopping experience of many Filipinos by also bring in the concept and ideas of a hypermarket which was imitated by SM malls.
Rustan’s Shopwise is the first hypermarket in the Philippines wherein SM malls have imitated by SM’s so-called “hypermarket” department on its malls.
Thus, because of it leading and innovative concept in line of business retailing, Rustan’s pioneer Bienvenido Tantoco Sr., only right to be call “Father of Luxury Retailing”.
However, despite of Rustan’s being known as a luxurious shopping center of the Philippines, recent Filipinos who shop in it has been complaining about the non-luxurious services of its employees and some so-called “defective” items being sold on it. But of course, some who believe on Rustan’s high quality or luxurious services and products depend such complains to be just a mere misunderstandings. For Rustan’s is known as the flag carrier of not only Luxury shopping but also known as the only department store in the Philippines that has high quality service and full commitment to customer service. However, this is just normal in a store and would not diminish anything of the reputation of a company known not only in the Philippines but also in the world to be a most trusted in terms of quality and service in line of business retailing. Whatever complains some Filipinos will throw against Rustan’s, still Rustan’s is the pioneering Filipino business Retail Company that brings luxury to the shopping experience many Filipinos has been experiencing now.