Aside from smoking and sex addiction, there is another addiction the people of the world going gaga with – Coffee; yes Coffee. The cause of addiction is of course, coffee’s caffeine content; a stimulant and alkaloid component that makes one feels “alive”. Though, caffeine makes you feel “alive”, some reports says that is will also “Kill” you if you take much of it due to some psychological impacts.
In the Philippines, Filipinos have a coffee mania wherein Nestle Philippines, Starbucks, and so-called herbal natural wellness companies benefitted much to Filipino’s addiction to coffee. Most Filipinos were carried away not only the addicting caffeine in coffee but also with the hype and fad of drinking coffee for example at Starbucks Café even though the Starbucks coffee cost much. In my opinion, Actually it is not the coffee alone at Starbucks most Filipinos going gaga with but also the prestige that will be credited to them once someone learn they are sipping a hot cup of coffee at Starbucks. The “honor” is the prime motif of buying actually though the Starbucks coffee is very expensive and not the Starbucks coffee basically, as I notice. For there is a culture of so-called “social climbing” in the Philippines. The desire to be on the upper social level in the Philippine society.
Another coffee-mind conditioning Filipinos are easily to be conditioned with is the Nestle’s Nestcafe brand having the tag of “choose wellness” which connotes the good effects of drinking such Nestle products, in here the Coffee brand Nestcafe, everyday because coffee has an anti-oxidant components which contributes to health wellness. Nah, how can a processed and manufactured product retains the natural anti-oxidant component of natural coffee whereas simple cooking already drains the nutritional components or value of a raw nutritious fruits, vegetables, herbs or of a raw coffee beans. What more is the processed and manufactured one? Even though, Nestle will add a synthetic anti-oxidant component on its Nestcafe brand to make its statement on TV ads credible or believable, still it is just a counterfeit one, not actually the real anti-oxidant present naturally on unprocessed coffee beans.
But if one wants to acquire the benefits of real coffee, grind the natural unprocessed beans naturally or better eat the fruit itself or boil the coffee leaves if you are a certified coffee addict.
Not only is the coffee bean in the height of mania in the Philippines but also the coffee creamer that makes the coffee thick. Nestle have also benefitted from the use of a creamer to add the “deliciousness” of the coffee by its creamer brand name Coffee-Mate wherein most coffee maniac Filipinos spent an additional money for another Nestle Brand that will complement Nestle’s coffee brand. What a double benefits and success for Nestle, is not it? All you need is a little bit mental conditioning to the buying public that you need this and that because it is good for you, blah blah, so that your products will hit the market. What a Marketing Strategy!
Well, a newbie in town wants to join the bandwagon to seduce more Filipinos to drink more coffee, though they said they do it not for commercial sake but to help the “society?” What I am talking about is the First Kal’s Dairy Inc. which planned to put the “Carabao” or buffalo in your coffee.
Yes, they want to put the Carabao which one often sees in the farm into your cup of coffee as your daily coffee creamer. A carabao’s milk they will transform into liquid coffee creamer which they called “Cara Crema”. “Cara” – stands for Carabao and the “Kal” on their company name stands for “Kalabaw” (tagalong word for carabao).
Actually, it is the first kind in the Philippines, the very first liquid coffee creamer in town which will compete of course head to head with Nestle’s Coffee-Mate. Of course, the First Kal’s Dairy,Inc. have the edge because their coffee creamer is already liquid and have an impression that if it comes from carabao’s milk, it might be nutritious and healthy. For the carabao’s milk is considered “the most complete food milk “compare to cow and goat’s milk. Yah sure, but it the processing and manufacturing really retains the complete nutritional value of carabao’s milk? This is Marketing propaganda in order for their products to be sold and patronized to a coffee maniac country like the Philippines.
If you want to get all the nutrients present in carabao’s milk, then drink it naturally without being factory manufactured and processed.
But in fairness, Nestle is one of the best, safe, nutritious(though it is only synthetic),and delicious processed foods in town which I could recommend thumbs up if one is considering buying a processed food in the supermarket, aside from natural herbal companies sprouting like mushrooms in town.